What the Marketing Department of Tomorrow Looks Like

Apple introduced the first-generation iPad and we were all just starting to become addicted to our first iPhones. Myspace was quickly losing membership to Facebook, which was the most popular social media platform. And leading brands were scrambling to develop their first social media plans and policies immediately. The year was 2010, and we had no idea that the word ‘influencer’ would become a job title or who Alexa was.

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