Want to Attract the Right Marketing Talent? Start Using Employee Personas

Have you ever been in an interview, either as a candidate or hiring manager, and thought, “wow, are we way off the mark!” There have been many times in my career when I’ve been on an interview and realized that either the position or the company just was not the right fit for me. At least I realized the mismatch early on. What about those who don’t realize the mismatch until they’ve already started the position?

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