Measuring the Strength of Your Employer Brand

In the not so distant past, employers mainly turned to Glassdoor, Yelp, Facebook, and other public review sites to gauge their reputation in the marketplace. Quantity and quality of reviews, overall ratings, and for some companies, the simple volume of candidate flow were used to give a sense of employer brand strength. Today, there are new and more accurate ways to measure your current employer brand reputation.

Posted in Uncategorized.