President of WunderLand Group, Jon Jelinek, moderated a panel of experts within the marketing technology industry, where discussions were had about integrating digital marketing with data / IT.
Our panelists included:
- Ann Leach, Senior Manager, Field Marketing for IBM’s Hybrid Cloud Integration Solutions
- Matt Schaar, Director of Product Marketing at Civis Analytics
- Mark Bradford, Senior Director, Digital Product Manager at TransUnion
- Irene Fogelson, Head of Digital at Hill-Rom
The four panelists discussed how technology will have an increased impact on marketing in organizations. New IT tools will definitely dictate the future of campaigns and projects.