You may think of VR as something left to tech firms, but the truth is it’s entering consumers’ daily lives faster than you’d think. With this growth, it means virtual reality (VR) and augmented reality (AR) are rapidly becoming part of the operating reality for marketers in almost every industry.
As marketers, we know we must remain agile to be relevant. We must adapt our mindsets, skillsets, and strategies to the emerging trends driving consumer behavior and digital marketing. Today, that driver is virtual reality.