Building a brand isn’t just a smart idea, it’s critical if you want to get hired as a designer or copywriter these days. In the age when most of what we do stays online forever, and potential employers can find you in a matter of seconds via a quick Google, it’s important to not only keep control of your professional image, but use what you can to boost yourself and your career.
When you’re applying for jobs, the first place potential employers will go to get a look at your work and capabilities is a quick online search and browse of your portfolio. It’s essential that you have a good, solid representation of your work accessible to recruiters and employers at all times (not just when they request it).
