Employer Brands: Shaped by Culture and Opportunity, Not Salary

What factors persuade someone to recommend his or her employer to a job seeker? Salary, though a very important factor for most employees, does not drive most job changes. In fact, in an extensive survey of over 10,000 LinkedIn members from around the world, only 34% of the respondents gave “I was unsatisfied with the compensation/benefits” as their top reason for leaving their jobs, whereas 59% offered “stronger career path/more opportunity” as their primary motivation for taking a new job.1

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