The Importance of User Research for your Website or App

You never get a second chance to make a first impression. We all know the saying, but it takes on new meaning and importance for businesses.

Here’s why: consumers and B2B buyers alike aren’t relying on you to tell them about your company, products or services. They’re doing their own research before ever engaging with your company. The U.S. B2C Ecommerce Country Report found that 88% of consumers pre-research their buys online before making a purchase. And, when it comes to B2B buyers, more than 70% fully define their needs before engaging with your sales team, and almost half go so far as to identify which of your solutions they need, according to a report from CSO Insights

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