Soft Skills Make the Marketer

There’s never been a better time for a professional marketer’s career to flourish. Overall employment of marketing professionals is projected to grow faster than the average for all occupations (Bureau of labor Statistics). While demand is high, marketers face several challenges, like the constant evolution of digital marketing, AI and other technologies, along with ever-increasing expectations for personalized customer experiences. Marketers need stronger “hard” skills than ever, but soft skills are just as essential for a marketer to succeed.

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