Marketing automation tools are a necessity across business lines to keep workflows and projects streamlined and automated. Ultimately, these processes are put in place so employees can spend their time more efficiently on moving the business forward. According to a DemandGen Report, businesses that leverage marketing automation software to nurture prospective clients experience a 451% uptick in qualified leads.
Different marketing automation tools cater to different types of businesses. This article dives into a few of our top recommendations based on company size and necessities.