Content Strategy & Design: The Value of a Content-First Approach to UX, the most recent CIDD Meetup hosted at our office, was especially close to my heart. Earlier in my career I was on Aon Hewitt’s very first “Human Factors” team. Nearly 15 years ago were discussing topics that remain important today in UX, like user testing and getting to know our user audience. What we didn’t talk about was how yelling at Alexa in our kitchen would influence our four-year olds to speak to their mothers in a dramatically more commanding tone than they already were. “Mommy—what’s the weather?” Although Artificial Intelligence has changed everything—including the implications of content development—the fundamental question of which comes first, content or design, remains a rich topic of conversation.