The marketing landscape continues to shift towards a more content focused paradigm, which means there is more content “noise” than ever before. Marketing teams need the resources to help their efforts stand out so the requirements and expectations surrounding content marketing roles are fast evolving.
A competitive Content Marketer must be a hybrid marketer – part technician, part artist. In other words, the next generation of successful marketers are equal parts Elon Musk and Georgia O’Keeffe.
So how do you attract those savvy future-facing content marketers?
This Content Marketing job description is a great start to finding your next Elon O’Keeffe.