You got the job. The one you applied for on a whim at midnight after you reached your breaking point. Well, they called you back. And you went to three onsite interviews. And you got the job. Along with that job came a whopping 35% raise. T…

You got the job. The one you applied for on a whim at midnight after you reached your breaking point. Well, they called you back. And you went to three onsite interviews. And you got the job. Along with that job came a whopping 35% raise. T…

People are a company’s greatest resource … not the product a business creates, the membership it drives, or the apps it produces. The people who keep the machine running are the most critical asset of an organization. People are your comp…

People are a company’s greatest resource … not the product a business creates, the membership it drives, or the apps it produces. The people who keep the machine running are the most critical asset of an organization. People are your comp…

I’m always eager to learn about ways professionals and students can continue their education and keep their skills sharp—without incurring debt! WunderLand recently hosted a Lunch and Learn here at our offices with Rebecca Steurer, co-founder of Content Academy. Her mission is to build a sense of community for Content Strategists. She and her business partner, Scott Winterroth, have established a place where folks looking to either transition their careers into Content Strategy or students wishing to improve their marketability can meet and grow their skills.

 
Cook County recently passed a Paid Sick Leave Ordinance which is resulting in Human Resources headaches across the area. This new ordinance is creating a trend to offer employees two Paid Time Off categories, one for perso…

If someone hands you two cans of spray paint—and those cans hold an infinite array of colors, shapes, and textures—and grants you permission to graffiti an entire cityscape wall…what would you create? No doubt you’d spray paint your name in fuchsia with plenty of stars and curly cues right?! Not only did I do JUST THAT along a wall over in Chicago’s Fulton Market, but I walked right through each letter and shape, too. My colleagues walked through rainforests and changed tires on cars…Yes this excitement and more captivated our audience of Virtual Reality Enthusiasts at WunderLand’s most recent CIDD Meetup held over at the friendly, welcoming loft of Next/Now, a leader in the digital marketing experiential space here in Chicago’s West Loop.

I graduated college with $45K of debt and one clear mission: FIND A JOB. That was (many) years ago and as we know, college and higher education costs only continue to rise. Ryan Deiss may very well have discovered a path to help people real…

Content Strategy & Design: The Value of a Content-First Approach to UX, the most recent CIDD Meetup hosted at our office, was especially close to my heart. Earlier in my career I was on Aon Hewitt’s very first “Human Factors” team. Nearly 15 years ago were discussing topics that remain important today in UX, like user testing and getting to know our user audience. What we didn’t talk about was how yelling at Alexa in our kitchen would influence our four-year olds to speak to their mothers in a dramatically more commanding tone than they already were. “Mommy—what’s the weather?” Although Artificial Intelligence has changed everything—including the implications of content development—the fundamental question of which comes first, content or design, remains a rich topic of conversation.

Last week’s CIDD Meet-Up “In-House Creative,” provided the opportunity for a packed house of creatives to engage in a lively discussion of Agency Vs. Corporate life headed by four Chicago’s creative leaders who took the plunge from agency waters to in-house. Our panelists included: Ryan Duritsa, Group Creative Director at Walgreens; Marnie Breen Vosper, Creative Director at Northwestern University;  Susan Bonner, Executive Creative Director at RR Donnelley; and Trina Uzee, Creative Director at Allstate.