Measuring the Strength of Your Employer Brand

In the not so distant past, employers mainly turned to Glassdoor, Yelp, Facebook, and other public review sites to gauge their reputation in the marketplace. Quantity and quality of reviews, overall ratings, and for some companies, the…

The Importance of the Preapplication Stage

Because candidates begin to form opinions about an organization well before they fill out applications on its website, companies that want to develop a great candidate experience need to build a better preapplication stage. The power of fir…

Is Diversity Helping Your Bottom Line?

Recently, a group of well-known publications (Fortune, Essence, and People in Español) teamed up with Great Place to Work to release their first “50 Best Workplaces for Diversity” report, bringing more attention to the topic …

Important Interview Questions to Ask Technology Candidates

If you work in information technology or are trying to find the right talent, you already know the tech landscape is vast and the skills needed for a business analyst are very different from those needed by a network architect.  In thi…

When Hiring Contractors, Defend Against Co-Employment Risk

Sharing employee responsibilities can become a challenge when using temporary or contract employees. Mismanagement creates a co-employment situation, which then creates co-employment liability and risk. There are five fundamenta…

Every Company Needs an Employee Value Proposition

At its heart, an employee value proposition (EVP) is the unique set of benefits an employee receives in return for the skills, capabilities, and experience that he or she brings to a company. Connected to a company’s characteristics and ben…

EVERGREEN #38: Creative Ways To Build Your Brand Experience

Welcome to EVERGREEN on The WunderBlog, our bimonthly creative industry update. We collected our favorite articles from the WunderBlog and around the web to help you stay up to date on the latest creative, digital, and marketing trends. Enj…